Dedication to a human-scale manufacturing



winter 2011 collection






Japanese designer Mayumi SATO is all about recreational clothing: she invites you to play with your style with her ingeniously cut women prêt-a-porter and fun accessories line. Mayumi’s inspired daily wear is deliberately more than a collection, it is a life lesson: Rediscover colours, experiment, dare a little, boldly mix and match textures and have some sartorial fun.

Mayumi SATO collections are only created in limited edition: each item is produced in very small quantity or even is a one-of-a-kind piece. A strategy standing away from mass-production that offers off-the-racks and standardized clothing. The fabrics used are dominantly 100% natural or organic: silk from South Asia or from vintage kimono, cashmere, wool, and Japanese organic cotton. In addition, by favouring to work with local Japanese tailors, Mayumi SATO reduces the environmental impact of her production.

The off cuts of fabrics are reused in the making of accessories, and home decoration items and especially Mayumi SATO’s “bonbons”. The bonbons are the designer’s signature mark of silk and cotton fabrics bundled together in to small balls. Each of the colourful “bonbon” is carefully handmade using off cuts from all of Mayumi SATO’s past collections since 2006. They are extensively used in detailing and accessorizing scarves, bags, jewellery and more; those items continually become Mayumi SATO’s best sellers because of the idea of uniqueness behind them.