The inspiration behind Mayumi SATO’s new Spring Summer collection is drawn from a walk through a Scandinavian city.

Subdued rays of light, the cold brightness of Swedish or Norwegian lands, angelic pallid faces colored with a touch of loud red on the lips, braided heads with straw hats and vintage-esque leather sandals are the inspirational setting of this S/S 10 collection.

The Mayumi SATO S/S 10 woman is a little shy, but she likes to go for the boldest choices: clashing floral motifs and stripes, graceful tops paired with black leggings and a pair of Oxfords, wise dresses in Harlequin prints.
 

The palette of the collection goes from shades of blues with navy, innocent sky blue and faded indigo, to earthy nudes with pale peach, mossy green and classic beige.

To these essentials, add chasing-the-sun like colors in summery polka dots and seafaring stripes: one of the striking features of this collection.

Cotton and silk reign supreme over this collection giving a minimalist but polished feeling.
Stretching the senses even further; ruffles and handful of sequins embellish tops, embroidery and printed necklaces adorn dresses.
 

The mood is somewhere between cool romance with a nautical breeze and sensible elegance. 

Everything is in flux from independence and innocence to slightly restrictive shapes that cling to the body.

In fact, multifaceted finesse is omnipresent in this S/S collection.
The stringent lines of the sleek shirt-dresses are softened into feminine round shoulders, drapes, pleats and gatherings of heavy silk.
Structured asymmetric dresses and layered blend of materials play on the image of witty strictness.

Already known for playful yet down-to-earth tailoring, Mayumi SATO continues to develop this style: building up her own distinctive trend with a bubbly springy feel.
Mayumi SATO’s fun-filled collection of basics will be re-designed with the lovely prints you can imagine: expect a delectable range of accessories.